With Forteller Games, I am working as their Director of Marketing and establishing crucial relationships within the board game industry.
Additionally, we’ve focused much of our marketing efforts through partnering with other brands and influencers with large audiences, high engagement, and focused content.
Building Marketing Relationships
Partnered with leadership teams to help establish strategies for Kickstarter campaign partnerships.
Established Facebook ads marketing campaign for major brand launches which resulted in 21% conversion rates.
Implemented Facebook ads marketing campaigns during two major Kickstarter campaigns which helped to increase the overall reach by 36% on average.
Created aesthetic for launch campaigns and established advertising brand standards.
Developed all key marketing strategies including social platform implementation guides, FAQ answering standards, Twitch streaming standards, and partner standards.
Through influencer partner strategies we created and implemented a strategy that focuses on creating and establishing an equitable distribution through various social media, podcasts, and YouTube channels.
We’ve partnered with influencers big and small, including up and comers with a loyal audience base, and media personalities who are big with companies like Nerdist and Geek and Sundry.
I partnered with our entire team to help organize and develop event marketing strategies to be implemented at events happening in real time as well as develop and strengthen business partnerships with key board game publishers and personalities within the industry.
Up and coming will be conference booth set up, design, and execution strategy completed in partnership with Forteller leadership.
In 2019 and 2020, Forteller Games partnered with two board game publishers in their Kickstart campaigns.
Our partnership in 2019 was with Sky Kingdom Games, where we worked with the founder to help the Kickstarter campaign exceed its funding goals by over 200% for the game The Isofarian Guard.
In 2020 we partnered with Cephalofair games for their new game release, Frosthaven, which is officially one of the top ten most funded projects on Kickstarter history. Frosthaven finished its 30 day campaign with more than $12 million in funds raised.
What Clients &
Kelsey Linn Marketing Director at Signafide
Sarah was a fantastic person to work for! She was patient in explaining how systems operated, while being open to suggestions and making you feel as if your opinion was valuable. Her desire to always be ahead of the next social media trend and master it was extremely impressive. All around, she was very helpful while making you want to be better by example.
Steven McMurry | Chief of GSD @ Crazy Clever, LLC.
What can I say about Sarah… She is not only cheery with a great sense of humor, but she is also determined, strong willed and has a unique creative marketing skill set. My experiences working with Sarah were loads of fun, full of knowledge sharing, and much helpful assistance when needed. I would recommend her for positions including SEM, social media, and general digital marketing and consulting. Anyone would be fortunate to have her on their team! Best wishes, and continued prosperity for this young talented professional.
Kate Nelson | Marketing Director, Digital Strategist
Sarah is a smart, creative, driven, social media marketer. She understands strategy, community and how to engage an audience. She also works diligently to connect to her clients in order to solidly understand their point of view. Not afraid to try new things, she’s both courageous and energetic with a great creative eye.
It has been my pleasure to work with Sarah; she’s passionate about her work and her product and consistently works to bring out the best in herself and her team.
Alyssa Stevens | Founder at Happy Camper Marketing & Consulting
I have had the pleasure of working with Sarah at The Rainmaker Institute. Not only is she well-spoken and very knowledgeable in social media, she is a fantastic leader. She is always encouraging people to learn, grow, and challenge themselves – including herself. Sarah is constantly bringing new ideas to the table, pushing herself to think “outside the box” for our clients, and seeking new opportunities to advance clients in their marketing.
Hannah Ribotto | Marketing Operations Manager
Sarah was someone who first trained me when I first started at The Rainmaker Institute. I was so thankful I was learning from her as she was beyond friendly, knowledgeable and professional. It is so clear when you talk to her that she has a passion for social media and a vast knowledge of its ever changing aspects. She is constantly up to date with the latest trends in social media and Sarah is always determined to remain current by continuing to learn and be the best at what she does. Sarah has not managed me directly however, it is clear that her team loves, respects, and trusts her as their manager. She has been an awesome co-worker and a person that I can honestly say I would be comfortable and happy to work with again.
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Other projects: @YourColorisRed, @BOLDAffirmations, @DragonWizardGames