Statement Cards was a project centered on creating a Shopify account for the client, integrating it with the website we built, establishing a production line for the print and sale of the client’s products, and further work integrating necessary systems and processes for the client to run and operate the business post-production.
- Established home page design and product layout
- Created Individual product pages
- Managed product page content production
- Implemented a sitewide check-out process and built out client’s Shopify account
- Integrated Shopify with website and ShowIt product
- Integrated sales pop-up notifications, email marketing connections, and social media accounts
- Designed aesthetics for website
Print Project Setup
For the cards products created by the client, we needed to establish printing, shipping, maintenance, and profit tracking processes.
We established a relationship with a wholesale printing company in the north eastern part of the U.S. and successfully completed a printing project of more than 3,000 individual products.
Successfully launched Statement Cards in October, 2019.
The focus of Statement Cards is to provide points of celebrations that expand beyond engagement and motherhood in an ongoing effort to support women in entrepreneurship, industry, and becoming self-made women.
The brand parameters I established with the client focused on fun bright colors that helped bridge the gap between feminine and masculine colors and content that is set up to inspire and encourage forward movement by women.
What Clients &
Kelsey Linn Marketing Director at Signafide
Sarah was a fantastic person to work for! She was patient in explaining how systems operated, while being open to suggestions and making you feel as if your opinion was valuable. Her desire to always be ahead of the next social media trend and master it was extremely impressive. All around, she was very helpful while making you want to be better by example.
Steven McMurry | Chief of GSD @ Crazy Clever, LLC.
What can I say about Sarah… She is not only cheery with a great sense of humor, but she is also determined, strong willed and has a unique creative marketing skill set. My experiences working with Sarah were loads of fun, full of knowledge sharing, and much helpful assistance when needed. I would recommend her for positions including SEM, social media, and general digital marketing and consulting. Anyone would be fortunate to have her on their team! Best wishes, and continued prosperity for this young talented professional.
Kate Nelson | Marketing Director, Digital Strategist
Sarah is a smart, creative, driven, social media marketer. She understands strategy, community and how to engage an audience. She also works diligently to connect to her clients in order to solidly understand their point of view. Not afraid to try new things, she’s both courageous and energetic with a great creative eye.
It has been my pleasure to work with Sarah; she’s passionate about her work and her product and consistently works to bring out the best in herself and her team.
Alyssa Stevens | Founder at Happy Camper Marketing & Consulting
I have had the pleasure of working with Sarah at The Rainmaker Institute. Not only is she well-spoken and very knowledgeable in social media, she is a fantastic leader. She is always encouraging people to learn, grow, and challenge themselves – including herself. Sarah is constantly bringing new ideas to the table, pushing herself to think “outside the box” for our clients, and seeking new opportunities to advance clients in their marketing.
Hannah Ribotto | Marketing Operations Manager
Sarah was someone who first trained me when I first started at The Rainmaker Institute. I was so thankful I was learning from her as she was beyond friendly, knowledgeable and professional. It is so clear when you talk to her that she has a passion for social media and a vast knowledge of its ever changing aspects. She is constantly up to date with the latest trends in social media and Sarah is always determined to remain current by continuing to learn and be the best at what she does. Sarah has not managed me directly however, it is clear that her team loves, respects, and trusts her as their manager. She has been an awesome co-worker and a person that I can honestly say I would be comfortable and happy to work with again.
Follow Sarah Potter on Instagram
Mother of Marketing ✨ she/her 🌈
Serving up Insta tips for everyday people 📸
Other projects: @YourColorisRed, @BOLDAffirmations, @DragonWizardGames