Time for week two 
AKA Buckle down.

This week we’re focusing on understanding important elements of an Instagram strategy. From brand partnerships to sponsored works, and developing an intellectual understanding of what a brand IS and ISN’T, this week is really putting yourself into development mode.

Content covered this week:

  • Lesson One: Defining Your Brand for Partnerships,
    Collabs, and Influencing

  • Lesson Two: What A Brand Is and Isn’t
     
  • Lesson Three: How to Define Your Brand

  • Lesson Four: Understanding The Instagram
    App & Branding It 

Lesson One

Defining Your Brand for Partnerships, Collabs, and Influencing

Everyone wants to be an influencer and anyone can aim to be an influencer. In order to be an influencer or a thought leader, you need to have an idea as to WHO you are as a brand and a person and the type of people you (as an individual) align with.

So before we declare…

We need to understand what it is and how it works.

Key Concepts in this Video:

 

  • What is an influencer

  • What is a collaboration

  • What is a brand partnership

  • What makes you successful – having a defined brand.

Homework you need done before you watch this video:

 

  • Self Audit – partially completed
  • Send out Perception Survey to 6 – 10 people

End of Lesson One

Lesson Two

What A Brand Is and Isn’t

Your brand IS your reputation. Your brand IS NOT an excuse to be someone you are not. 

Your brand is YOU. Your brand IS NOT your logo, your fashion choices, your design choices, the way your website looks. 

Your brand is what your work means to other people. Your brand IS NOT 100% owned by you. 

So let’s dive into this a little bit and understand how we are going to define this according to the worksheets we gave out for homework in week one. If you completed these already YAY YOU! If you haven’t, it’s time to buckle TF down these are due in Lesson Three.

via GIPHY

Key Concepts in this Video:

 

  • What is a brand 
  • How to define a brand 
  • Core concepts for Instagram branding

Homework you need done before you watch this video:

 

  • Self Audit fully completed
  • Send out Perception Survey to 6 – 10 people

Worksheets included in this video:
 

Worksheet 1 

Perception Survey This worksheet is for the purposes of understanding what your current audience understands about you and laying out your strengths according to them. This is to be sent to as many people you think to understand you and your future goals. 

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Worksheet 2

Self Audit Not everyone is savvy as they may seem in every single area of running a brand. This survey is to understand where your strengths and weaknesses lie. This will be important as it will help you identify where your focus needs to be at the most.

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Worksheet 3

Defining What You Believe In Every good brand starts with a core set of beliefs. This is something Root + River taught me early on. You need to make sure you’re laying out all your beliefs so you can begin to understand what your brand aligns with the most and the direction you’ll take it in.

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Worksheet 4

Crafting Your Vision Statement Without a good vision how will you attract the right followers, clients, or buyers?

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End of Lesson Two

Lesson Three

How to Define Your Brand

Hopefully you have a few surveys back from your peers. If you don’t have any more than four, I suggest reaching out to the people you asked to help you initially and ask them to complete it.

Key Concepts in this Video:

 

  • Hijacking customer coined words
  • Beliefs and behaviors 
  • What is a belief 
  • What is behavior and how do we redefine it?

Homework you need done before you watch this video:

  • Worksheet Three
  • Worksheet Four
  • Customer/Mentor Feedback (perception survey)

Worksheets included in this video: 

Worksheet 6

Hijacking Customer Coined Words If your brand is YOU and your brand is how your work is perceived by others then by utilizing words, phrases, and adornments mentioned by them will give you better authority. We’ll look at the perception survey you sent out and the feedback you received and how we can better use customer words to define our brand.

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Worksheet 7

Developing Good Behaviors So what do you believe in most? In worksheet three you listed these out. So, now it’s up to you to begin to understand what behaviors come out of your beliefs. How do you act out in the real world according to these beliefs? 

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Creating beliefs and behaviors – or even just defining/redefining what they are is not bullshit. We are establishing your VALUE. 

You want to be valued right? Your beliefs are your values, people follow brands because they share those same values. So, if you’re struggling with the beliefs/values concept let’s do a quick exercise…

What are three brands you follow right now? Write them down in three columns. 

Why do you follow them? Write a list of reasons under each brand. 

What values does each brand represent? Write this down under the appropriate column. 

Do you share those values? 

Point proved. (If you’re still a little lost – let’s chat).

End of Lesson Three

Lesson Four

Understanding The Instagram
App & Branding It

Now, in video three we talked about what a brand is and isn’t. It is not your logo, but one aspect of branding is creating a design based on what your customers value. So after looking at your hijacked words and phrases list, how would you define your brand? What are some of the core concepts? 

Now take account of the four words that impact you the most. Write them down, and go research what those words represent in terms of color. 

Then look at your personal preference and come to a place where you can meet in the middle. 

In this video, we’re going to talk about how to apply color to your Instagram profile, why filters matter so much, and how to pick colors and filters that best represent you.

Key Concepts in this Video:

  • How to find your brand colors
  • Brand color board
  • Instagram filters
  • How to pick the best one
  • Why use filters

    Homework you need done before you watch this video:

    • Worksheets 1 – 7

    PRO TIP: Open the worksheets for each lesson before you begin watching the next lesson’s video. Preparing yourself for the next set of content will help you in understanding the homework and what to start thinking about.

     

    Worksheets included in this video: 

     

    Worksheet 8

    Instagram Color Palette Filters, and colors, and quote blocks and vision boarding OH MY GAWD. There’s a lot when it comes to designing an eye-catching Instagram so we’re going to begin this process now so you can brainstorm and try out new ideas throughout the course.

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    Worksheet 9

    A Letter to Your Future Self When I first began publishing my brand and defining my reputation, I had no idea where to start and my level of confidence was pretty low.  My goals weren’t clear but I wanted to think about what I wanted to accomplish, what I want to have achieved in five to ten years from where I was in that moment. 

    Understanding your reputation and marketing it to others means you have to be vulnerable. You have to get personal with yourself so that you can truly deeply understand your values and help others connect the dots.

    In this very personal approach to branding, I want you to write something raw and real to yourself – your future self.

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    End of Module 2