One Month of Kicking Ass!
Welcome to week four! You have been going at it for almost an entire month! Let’s take a moment to applaud ourselves and the great work you’ve been doing.
This shit is hard. Like, seriously hard. It took me three years to really understand how to define myself and I’m still working on it!
Developing as an individual is a constant work in progress. We’re always changing, always growing, and your brand will too. The experience we want to have for ourselves in life is important and these days everything is an experience.
As a brand you are an experience. The Instagram you create is a way to define the experience you are providing to others. So this week we’re really going to focus on what that experience is so we can create a band of advocates.
Content covered this week:
- Brainstorming The Experience You Want to Provide
- Creating Your Brand Experience on Instagram
Lesson One
Brainstorming The Experience
You Want to Provide
As you know by now, creating a brand is a lot of work, a lot of thinking, and a lot of testing. When we think about the kind of experiences we love we can begin to draw conclusions between the positive experiences we’ve had and the experience we want to provide.
Begin by defining the problem you are solving. Research how others are solving this problem. Then, define how your approach to this problem is different.
Think of experiences as the solution to the problem you are solving.
Key Concepts in this Video:
- What kind of experience do you want to give on Instagram?
- Different experiences you can provide
○ Community
○ Advice
○ Expertise
○ Support
○ Shopping/Retail
○ Services
○ Body Positivity
○ Modeling
○ Storytelling
Homework you need done before you watch this video:
It is imperative that you have completed defining your brand beliefs and the behaviors your brand exhibits surrounding those beliefs. Without these two worksheets fully completed you will not be able to create a holistic experience as defined in worksheets 10 – 11.
Worksheets included in this video:
Worksheet 10
Establishing Tone Ready for your practice round? In this worksheet you’re going to write down all your beliefs and established behaviors and practice writing some Instagram posts that adhere to your core values.
End of Lesson One
Lesson Two
Creating Your Brand Experience on Instagram
However, you’ve created our values/beliefs you’re now going to begin establishing and drawing connections between your values and the experiences you want to create for your audience.
Need a few examples of experiences? Check out the following:
Key Concepts in this Video:
Homework you need done before you watch this video:
- Brand Beliefs and Values
- Brand Behaviors
- Establishing Tone
Worksheets included in this video:
Worksheet 11 Part 1
Your Brand Pillars – Creating the brand experience Our values are the beginnings of our experiences. In this instructional worksheet we give you a few examples
Worksheet 11 Part 2
Establishing Your Experience – The Three Pillars You’re going to get down and dirty with your three pillars: Beliefs, Behaviors, and Experiences.
End of Lesson One