Stefanie O’Connell Rodriguez

During my time with Stefanie’s personal brand I helped her develop and execute an Instagram growth strategy, content strategy, video content strategy, and a brand outreach strategy. 

In addition, I helped to design several brand image templates for the client through Canva, assisted in various projects, and provided general administrative helped her blog and various digital platforms. 



    • Increased Instagram fellowship from roughly 8,000 to 11,700 in three months (2018) 
    • Partnered with Stefanie to establish content tone and pattern of direction
    • Created a set of 300 hashtags for general use
    • Helped create content for brand sponsorship campaigns
    • Created several Instagram design templates for use over time 
    • Established video transcript templates
  • Reinforced brand standards with content and image selections


Video Projects

Post newly developed brand standards, I redesigned Stefanie’s YouTube channel page and reformatted each video with updated content in descriptions, new tags within the video, updated YouTube thumbnails, and YouTube advertisements to support awarness and growth.

Brand Projects

New templates that were made to be implemented across multiple platforms were established along with the redesign of website imagery functionality and blog content adaptability. 

I also helped to establish brand standards for private projects and influencer campaigns. 

More Projects

What Clients &
Co-Workers Say

Kelsey Linn
Marketing Director at Signafide

Sarah was a fantastic person to work for! She was patient in explaining how systems operated, while being open to suggestions and making you feel as if your opinion was valuable. Her desire to always be ahead of the next social media trend and master it was extremely impressive. All around, she was very helpful while making you want to be better by example.

Steven McMurry 
| Chief of GSD @ Crazy Clever, LLC.

What can I say about Sarah… She is not only cheery with a great sense of humor, but she is also determined, strong willed and has a unique creative marketing skill set. My experiences working with Sarah were loads of fun, full of knowledge sharing, and much helpful assistance when needed. I would recommend her for positions including SEM, social media, and general digital marketing and consulting. Anyone would be fortunate to have her on their team! Best wishes, and continued prosperity for this young talented professional.

Kate Nelson
 | Marketing Director, Digital Strategist

Sarah is a smart, creative, driven, social media marketer. She understands strategy, community and how to engage an audience. She also works diligently to connect to her clients in order to solidly understand their point of view. Not afraid to try new things, she’s both courageous and energetic with a great creative eye.

It has been my pleasure to work with Sarah; she’s passionate about her work and her product and consistently works to bring out the best in herself and her team.

Alyssa Stevens
 | Founder at Happy Camper Marketing & Consulting

I have had the pleasure of working with Sarah at The Rainmaker Institute. Not only is she well-spoken and very knowledgeable in social media, she is a fantastic leader. She is always encouraging people to learn, grow, and challenge themselves – including herself. Sarah is constantly bringing new ideas to the table, pushing herself to think “outside the box” for our clients, and seeking new opportunities to advance clients in their marketing.

Hannah Ribotto
 | Marketing Operations Manager

Sarah was someone who first trained me when I first started at The Rainmaker Institute. I was so thankful I was learning from her as she was beyond friendly, knowledgeable and professional. It is so clear when you talk to her that she has a passion for social media and a vast knowledge of its ever changing aspects. She is constantly up to date with the latest trends in social media and Sarah is always determined to remain current by continuing to learn and be the best at what she does. Sarah has not managed me directly however, it is clear that her team loves, respects, and trusts her as their manager. She has been an awesome co-worker and a person that I can honestly say I would be comfortable and happy to work with again.

Featured On…

Follow Sarah Potter on Instagram

This error message is only visible to WordPress admins
Error: There is no connected account for the user 17841401425450092.

Contact Me